Mobile App Feature Design
Client: SafeSpace App
Brief: SafeSpace App provides an application to help bridge the communication between the police force and crowdsource safety for people of color.
Research Methods: Kano Analysis | Competitive Analysis | Stakeholder Interviews
Design Tools: Sketch App | Google Sheets | mural.co | Keynote
Key Takeaways from the Recommendations
In this report, five new features of the app were designed and proposed to be developed within a technical budget.
These features are primarily targeting safety and android compatibility, while data and dashboard integration features can be more focused on in later iterations when more research and buy-in from the police forces are available.
Through enhancing the users safety and accessibility, these features will play a role in the success of the application as a means to build the relationship between the community and the police.
Research
The research for this project consisted of an initial competitive audit and constructing a predictive joirney map of the potential current experience after an initial stakeholder interview. Once this initial research allowed to further understand the problem space, ideation of several features was facilitated. A kano survey was sent out to willing participants to understand the role that the potential features could play, and once the technical constraints of each feature were considered, the top features were prioritized and brought into higher fidelity.
Journey Map
Technical Scoping
Feature Prioritization
The synthesis of the kano survey helped to prioritize features to bring into high fidelity. On the spreadsheet, one can see that the darker the shade of color, the more times that feature was identified as either attractive, performance, must have, questionable, or reverse.
Heat map synthesis of Kano Analysis.