(Landing page of the new Footprint Project marketing site.)
Web Application Redesign
Client: Footprint Project
Brief: In an attempt to green humanitarian relief missions, Footprint Project requires a platform to advocate for their consulting services and online calculators that empower organizations to record environmental impact data and make sustainable decisions.
Research Methods: Heuristic Analysis | Competitive Analysis | Remote User Interviews | Site Mapping
Design Tools: Sketch App | Google Sheets | appear.in | Skype | mural.co
Opportunities:
Stylize the marketing site and online carbon calculator tool to represent consistent branding.
Communicate clearly the purpose of Footprint Project through each touchpoint.
Research the current calculator tool to identify and propose changes that better reflect the needs of its users.
Recommendations:
Merged branding between marketing site and online carbon calculator tool.
Enhanced spreadsheet for users to download as part of Footprint Projects service.
Proposed usability enhancements to all touchpoints.
Future Goals:
Evaluate our recommendations throughout the upcoming storm season through contextual inquiries.
Work with institutional donors to produce a standardized environmental impact report format.
Research Methods & Deliverables
Remote User Interviews
Key Interview Questions:
"Can you describe some pain points throughout the coordination of donors and other governing organizations providing humanitarian relief?"
"What quantitative information is available to you regarding your environmental impact and how would you go about getting this information currently?
Site Map
Final Prototype Iterations vs. Previous Designs
New Marketing Site
Old Marketing Site
New vs. Old Dashboard
New vs. Old Spreadsheet
| New Dashboard Improvements | New Spreadsheet Improvements |
|---|---|
| Increased visibility of the system | Increased Predictability |
| More scannable visual hierarchy | More help and documentation |
| Easier wayfinding | Easier wayfinding |
| Communicates the purpose of the site |
Calculating our design impact
These designs and our research were used by Footprint Project to take their services to institutional donors to aid in funding for organizations. The marketing site provides a centralized hub for stakeholders, communicating a clear message as to who the Footprint Project is, what their services are, and how to contact them. The site also provides accelerated means of distributing their calculator tool to other organizations that want to track their environmental impact and improve their reporting methods.
Second Iteration
Based on our research coupled with the ease of use of the new designs for the calculator we provided, Footprint Project reached out again and we were given the opportunity to create another set of wireframes that focused on diesel and estimates of power requirements - information that we did not have before but became obvious when we had time to re-evaluate how the online calculator aligned with the strategy of the company.
The Team
On this project, I took the lead on the research initiatives and Bryce took the lead on the interaction design. We are excited to continue iterating on these designs as the company moves forward!
Spencer Sterling: Lead Research Designer
Bryce Jones: Lead Interaction Designer